OFS Brands 2016 Magazine Hits the Streets at NeoCon!

OFS Brands 2016 Magazine Hits the Streets at NeoCon!

Enjoy an excerpt of a featured article - AT THE CORE - with our President and CEO, Hank Menke, talking about the important role wood has played in our history. AT THE CORE was written by Jarod Brames.

“It was a love affair,” said Hank Menke, President and CEO of OFS Brands, about his parents’ commitment to taking worn out, scrubby and eroded land and refurbishing it into thriving forestland. He went on to say, “We did a lot of planting. We did a lot of tree planting. I did more holding in and stubbing in with my foot than most would care to. It was enjoyable, though. It was rewarding to see what we did while reflecting on what it had looked like before.”

I recently had the opportunity to talk to Hank about a seemingly simple subject - wood. My goal: to show how the material is at the core of OFS Brands; to show the important role wood has played in the history of the company and how OFS Brands has championed the use of this versatile and renewable material. My result: a perspective on how this structural material was used to build the intangible framework of a culture.

“Today you can see the pines we planted and the hardwoods that are re-emerging because of those efforts. There were mistakes made, but you know what? The fact that we were out there planting, that we were managing the land, that’s why we have more today than we did 20 to 30 years ago,” he said.

Hank talks often about how OFS Brands is a relationship-driven company. “Of course, you have to have the right product at the right price, but for us it’s much more about the relationships that we create. What you make people feel is as important as what you make,” he said. I’d heard this before, but I gave it some extra thought this time. Hank continued, “When I think of wood, I think of the forests. That makes me think of family, and I’m not just talking about my family. I’m talking about this family, OFS Brands. Wood has always been what we have done. Wood is in our roots, but ultimately it is about family. It is about this group of people.”

Read this and more in the OFS Brands 2016 Magazine!
Jun 07, 2016 NEWS/Design