New Showroom, Products-not-Prototypes and You!

NeoCon 2016 is here. That 12 month period seems shorter and shorter every year. In perusing magazines and social media, there is definitely no shortage of new products showcasing in the Windy City this year. The influences of residential and all the markets we serve, including education and healthcare are melding together for an interesting context of what each day brings for an individual. You’re witnessing firsthand the proliferation of “third spaces” as organizations seek balance of focus, sharing and social interaction resulting in a slew of products that address this in varying degrees.
We believe that if you put people first, we all can do so much more. By actively listening and putting the needs of others before our own, true discovery will happen. In conversations with our design and distribution partners, we constantly heard their frustrations with the industry always showing prototypes and not products. Some even went so far as to say the show should move to every two years so new product launches wouldn’t seem so forced and incomplete.  
We saw the challenge differently and so, in 2015 all 11 collections we launched at Neocon were available to order and deliver within 8 weeks of the show.  This year will be no different.  Our 8 new collections, along with 3 significant platform enhancements, will all be ready to order and deliver in 8 weeks.
This is not easy to accomplish; however, it is something we felt compelled to do in response to our customers’ frustrations and needs. Our R&D product pipeline is loaded. We’re gearing up for big introductions at Healthcare Design and throughout the year. However, there is something about when a visitor in our Chicago Showroom asks us, “When is this product available to year?” and we can respond with a resounding, “Right Now!” that completes our mission. This is putting people first.
We invite you to spend NeoCon with us. Inspiration and a hint of something new and different about OFS Brands will hit you before you even enter the space. Whitney Architects curated an elevated showroom experience befitting our focus on people and delivering a portfolio of products that solve challenges beautifully and functionally. Aptos casegoods by Brian Graham, Qove Lounge by Q Design, Preview Lighting by Tom Newhouse and Genus Seating by Roger Webb Associates are several of many collaborations bringing solutions for work, learning and well-being that address activity, culture and materiality.
A new showroom, new products available to order...and, most of all, our friends and family...I love Chicago in June!
- Ryan Menke
May 31, 2016 BLOG/Showroom

Start Somewhere


OFS Brands founder, Bob Menke, created a culture of environmental consciousness dating back to the 50’s, years before most people were concerned about protecting our natural resources. He and his wife Phyllis—inspired by their love for Audubon Camps, moved by the writings and lectures of Rachel Carson—are widely recognized for their contributions to preserving natural areas and encouraging multi‑purpose forestry. Bob was intrinsic in establishing Indiana University’s School of Public and Environmental Affairs, and lectured on campus at the first Earth Day in 1970.

Throughout Bob’s life his writings on forestry management and wildlife preservation were widely published. He believed we must preserve and learn from natural systems, minimize the impact of chemicals, and consider the potential for human activity to disrupt ecosystems, all at a time when most were scared to speak these thoughts.

Bob and Phyllis’ views on land stewardship and restoration continued into the next generations. From stories of Hank recruiting college friends to plant trees on worn out agricultural lands, to donated time and resources for community and industry education on the importance of ecosystem health, we continue to see the fruits of this labor.

Click here to read more from our latest Sustainability Report.

Apr 22, 2016 BLOG/


We spoke with Pam Light of HOK about how products within the workplace influence our activities and behavior. Thoughtfully designed active spaces are never truly finished: they evolve with changing workplace needs and trends. To gain insight on how furniture and space planning can support activity based design, OFS Brands interviewed Pam Light, Senior Vice President of HOK.
Q: What trends have you noticed in the workplace, and how do these affect space planning?
A: Today, the escalating cost of real estate often requires that every square foot be accounted for. Fortunately, at the same time we have seen the onset of wireless technology which untethered everyone from their workstations and allowed for greater mobility throughout a space. Now that workers have the freedom to be productive anywhere, we need to provide holistic spaces that support overall health and wellness. 
Q: Technology integration has certainly gone from luxury to mandatory. How do you leverage technology to enhance communication, creativity and collaboration? 
A: We used to design spaces in a more static way because the electrical outlets were always in the same places and the areas around those plugs were hot spots. Flat screens were found to be in conference rooms only, but today they are everywhere from workstations to private offices to collaborative areas. The globalization of business and web conferencing has partially driven that change. The technology itself brings people together: we just need to make sure the spaces we design are capable of effectively integrating various technologies and be adaptable to future changes. 
Q: What are some innovative ways to facilitate collaboration and interaction throughout a space?
A: Activity based design responds to general human needs. For example, natural sunlight has been proven to attract people to a space. Once there, if you can make them comfortable and support their technology needs, they will stay longer and attract more collaborators. So we try to place workstations and collaborative areas near these types of inviting spaces to give people a convenient spot to escape to throughout the day. Also, studies have shown that white noise is more comfortable for most people than complete silence, especially when working in a collaborative group. 
Q: How can furniture be tailored to balance privacy and collaboration?
A: That’s one of the most important issues in today’s workplace. One space does not fit all, and an organization needs to give everyone a space in which they are most comfortable. The furniture needs to support the activity functionally, but also contribute to the brand and culture of the organization. Varying worksurface heights adds dimension and visually breaks up a space to make it more appealing. Flexibility to reconfigure is also critical because it allows space planners to freshen up the environment without investing in new furniture.
Q: Is there an optimal way to divide up an environment among different types of workspaces?
A: Every space has similarities in that they need a mix of privacy and openness, but every organization is truly unique. For instance, creative agencies and banks would need totally different environments. So there really is no optimal divide because culture and individual needs drive decisions like this. However, once we get to know an organization and fully understand its culture and goals, we are able to find that perfect balance between private areas and collaborative open spaces.
Q: How can aesthetics and furniture have an impact on wellness?
A: In addition to providing access to natural light, selecting the right color palette can help create desired moods. The perfect mix of color, contrast and texture provides visual cues to users that this is a desirable space. To support proper spinal alignment and promote a healthy posture, we rely on a mix of standing-height worksurfaces and ergonomic task chairs. We have found that well-designed spaces that keep people engaged, energized and healthy have a positive influence on employee attraction and retention.
Feb 11, 2016 BLOG/

OFS Brands Los Angeles Showroom

Located in the PacMutual building in Downtown Los Angeles, the newest OFS Brands showroom speaks to both the history of the built environment as well as the culture and heritage of the brand. A collaboration with Pam Light; pL-D Studio and Klawiter and Associates allowed this truly refined aesthetic to be achieved through preservation of existing architectural elements and thoughtful selection of interior finishes. To schedule a tour and experience it in person, contact us at 310.453.0212.


Photography: MOD Agency


Feb 09, 2016 BLOG/Showroom

OFS Brands New York Showroom

We've recently refreshed our New York City showroom. Opened in 2013 and located in Midtown Manhattan, this OFS Brands showroom displays 10,000-square-feet of the latest in office furniture. The space features views of the city's architecture spanning from the Empire State Building to the Hudson River. Contact us at 212.337.9676 to schedule a tour.

Photography: David Christensen


Dec 16, 2015 BLOG/Showroom

Ten Years, Ten Best of Year Awards, Ten Best of Year Honorees

OFS Brands, a leading manufacturer of furniture for workplace, healthcare, and education environments announced today that the company's contract furniture products received an Interior Design Magazine Best of Year Award and Best of Year Honoree Designation. Held recently at Frank Gehry’s IAC Building in New York City, this year's Best of Year Awards celebration marked Interior Design’s 10th Anniversary of the preeminent design competition recognizing superior design in both products and projects.

Riff by OFS won the Best of Year Award in the contract tables category while Rein+ by Carolina was a finalist and Best of Year Honoree in the healthcare furniture category.

In the ten year history of the Best of Year competition, OFS Brands has won ten Best of Year awards and ten Best of Year honoree designations. Qualified interior designers and architects selected product design finalists during a two-week period in October via an online vote, and category winners were determined by a jury of leading architects and designers. According to Interior Design Magazine officials, there were more than 1,800 entries in 142 categories, and nearly 60,000 votes were cast for products by the A+D industry.

OFS Brands is comprised of five distinct brands – OFS, First Office, Loewenstein, Carolina and Highmark – that provide furniture to a wide range of contract interior environments. OFS and FirstOffice offer furniture and accessories for the workplace, from technology-savvy mixed-use collections to casegoods to modern lounge pieces. Loewenstein is leading the emerging third space market with stylish, innovation solutions that redefine function and purpose to allow flexibility and mobility. Healthcare market leader Carolina delivers forward-thinking solutions that positively impact the healing experience for caregivers, patients, and their families. Specializing in ergonomic task, conference, executive, guest and multipurpose seating, Highmark delivers stylish, functional solutions to all contract markets. Based in Huntingburg, IN, OFS Brands is a family-owned corporation.  

Via PitchEngine

Dec 08, 2015 BLOG/Awards

Creating a Foundation for Future Designers

In today’s world, the rate at which new information comes to us can be overwhelming and it is critical that we find new ways to capture the relevant and disregard the noise. I struggle to imagine a reality where we are worse off by knowing more, so being passionately curious and constantly learning are imperatives to connecting the tangible and intangible dots for a better tomorrow. This challenge doesn’t discriminate by age, but the tenured certainly have an advantage due to experience.
Simply put, we can never afford or allow ourselves to stop learning. With this notion, it is our responsibility to provide future leaders and decision-makers in our industry, today’s student designers, every opportunity to experience the persistence and understanding that it takes to be successful in the design world.
That’s why we are extremely excited about IIDA’s announcement that OFS Brands is the 2016 partner for their Future of Design program which includes:
IIDA Student Design Competition
IIDA Student of the Year
Campus Center Awards
IIDA Career Bootcamp
IIDA Student Roundtable
“We are pleased to be partnering with OFS Brands on IIDA’s student programs and competitions, and look forward to working with them to foster and support up-and-coming designers who will lead the Interior Design industry into the future,” said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “OFS Brands is known for its high quality, innovative and creative designs, as well as their commitment to sustainability, which is such an important element for the future of design. They are the ideal partner for our student events and competitions.”  
“This partnership is the perfect fit for OFS Brands as it goes hand-in-hand with our mission to be at the forefront of the design industry and within the community,” said Doug Shapiro, Director A+D, OFS Brands. “There is an unprecedented amount of talent and creativity in student design programs across the world, and our partnership with IIDA will allow OFS Brands to not only work with future designers, but also to increase our focus as a company on students and emerging professionals.”
Students can invigorate their surroundings with their energy, wide open-eyed views and spirited ambition. Last fall, we experienced this with a group of Kansas State University students on a product design project. They took full advantage of this industry experience and networking potential as they have all found promising careers in major A&D firms across the country. We both learned a great deal from one another during our time together and we look forward to more of the same with this year’s class. 
Let’s go forward and create learning opportunities so we can all grow together. The foundation of knowledge and experience will serve us all well as the industry blazes new trails and looks across generations to bring meaningful, human-centered design to life. We’re all students on this journey and we cannot ever stop learning.  Who knows?  It may be your idea that creates incremental change that can evolve into the big change the world needs.
All the best,
Oct 15, 2015 BLOG/Design

The Edge

Mar 05, 2014


Amazing video produced by Studio O+A showing how The Edge by First Office can create inspiring environments.


Sep 23, 2015 BLOG/Video

Re: by OFS / Reconfigure


Jun 06, 2014

Re: workstations and collaborative spaces provide future proof environments that maximize productivity throughout the life-cycle of a space. Designed with the changing need of companies and workers in mind; Re: enables the reuse and repurposing of components to turn collaborative spaces into workspace with minimal need to inventory or purchase new parts.

Sep 23, 2015 BLOG/Video

IIDA Desk Talk with Hillarie Martorell

Aug 29, 2015
Meet Hillarie Martorell! She is San Diego’s local OFS District Sales Manager and our Co-Chair “Pro-D” (Professional Development) for IIDA for San Diego City Center.
Hillarie was born and raised in Atlanta, Georgia and in her words “with a southern draw and a love of boiled peanuts”. She studied Art & Design at Brenau University where she received her Bachelor’s Degree in Interior Design. An up & coming firm composed of a handful of Atlanta’s finest veterans in the industry had just opened their doors and took Hillarie in to do “a little bit of everything”, she says. She shares that it was a blast getting into a firm like that at the ground level and helping it grow for the 5 years she stayed on board.
Hillarie then had a calling to go into the sales side of our industry and worked the next 10 years in sales at the furniture dealership level. “It was to me, the perfect balance of being creative with a competitive edge I craved from playing sports my entire life”
We are happy you found the balance that makes you happy Hillarie!
Hillarie later met her husband “and fell in love with my amazing husband, who inspired me to embark on a new adventure with him a year and a half ago; moved across the US to start a life in San Diego! We packed up our cars and our dogs and drove for 5 days across the US, stopping in amazing cities along the way”
– sounds like fun Hillarie, kudos for being adventurous!
Once in San Diego, OFS was looking for a sales rep, it just happened that OFS is Hillarie’s favorite manufacturer to work with in both roles she already played in this industry. “Lucky me” – Hillarie
“Every day I meet someone new, and San Diego is full of the MOST unique people I have met in a while. This sense of community that pours out of everybody has to be why I feel so at home here! Pretty sure I am staying put for a while” – Hillarie
Hillarie has done an amazing job in San Diego, if you have met her, you know what an amazing and bright person she is! She recently helped run with San Diego’s Panel Discussion, “A Creative Mind Never Shuts Down” – this event was a fun and successful experience. Thank you Hillarie!
Did I mention she’s so much FUN too?
Here are a couple more fun fact about Hillarie:
Q: What is your favorite California destination?
A: Right now ALL of it. I can honestly tell you that I still say “MAN I feel like I am on vacation!” at least once a day since moving to California! My husband & I have had a blast doing our weekend explorations. Probably the most unique was staying in a Yurt up in Big Sur, at this charming little place we found called “Treebones”. Highly recommend this place for a weekend get away!
Q: Where would we find you on the weekend?
A: playing Beach Volleyball at Mission Beach!
Q: What does your typical day look like?
A: Since I am technically what you would consider a “Corporate Nomad” each day is pretty different from the day before. When I need that feel of an office environment I set up shop at some of our San Diego furniture dealer showrooms. On days I need to focus, you can find me at a local coffee shop or in my favorite room of my house, the sun room, which I call my “home office”.
On my favorite days I am popping around to local businesses & design firms around San Diego. I am always at my best when I get to be around different people & feed off of their energy! I try and keep my Professional Affiliations to 2 evenings per week, between Co-Charing IIDA “Pro-D” and serving as a Developing Leader with NAIOP. That way I can still make time for my workouts, hubby and 2 dogs!
Q: What is your go to outfit?
A: Anyone who knows me knows my signature color is yellow. If color had a personality, yellow would be identical to mine! The key in San Diego I have discovered is to wear layers. My go to would be colored jeans with a flowy colorful top and my favorite yellow pearls.
Q: Beer OR Wine?
A: Before moving to San Diego, wine. Since living in San Diego for the last 1.5 years, beer. DUH!
Thank you for sharing Hillarie, so much fun learning more about you. I believe I speak for most if not everyone when I say we love having your bright smile and colorful outfit around! …and we get it, San Diego does have the best breweries.
Tanya Villalpando, IIDA, Gensler
Source: IIDA Blog
Sep 23, 2015 BLOG/Design